Lifeproof Brand Story
Lifeproof

A Lifeproof case company taking new devices further

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Overview

Magnetic was initially engaged by Lifeproof to pitch marketing campaign concepts for the launch of their nüüd case campaign. A relationship blossomed and Magnetic was fully integrated to support the brand on many of Lifeproof’s company’s initiatives.

What We Did

  • Strategy
  • Photography
  • Mobile & Tablet
  • Tradeshow
  • Social Media
  • Video Production
  • Traditional Media
Lifeproof product design

Let's Get Nüüd

Magnetic was asked to develop concepts for a marketing campaign focused on their Lifeproof nüüd cases. The case fully protects the iPad/iPhone from the elements - water, mud, snow, and shock all while leaving the glass completely exposed. Our concept – to develop extremely quirky imagery that was shocking yet easily conveyed the product’s unique feature – naked screen technology. We setup an impromptu photoshoot with model, Cailin Russo, and photographer, Dean Bradshaw, to capture our vision for the campaign. Fully Exposed, Totally Protected.

Lifeproof Nuud Ad Model Nick Monte
Lifeproof Nuud Ad Model Cailin Russo
Lifeproof Fully Exposed ad
Cailin Russo Nude Billboard
Lifeproof Nude snowboarding ad

LAKE TAHOE WINTER PHOTOGRAPHY

Magnetic spent 3 days in Lake Tahoe, CA with 11 models, shooting “winter lifestyle” imagery for the brand. The goal was to create a vibrant, outdoor lifestyle setting that showcased the “snow proof” feature of the product in a playful and inviting way. Using a variety of scenarios on the mountain, we delivered on the “freedom to go anywhere” promise. The idea – capture a winter getaway weekend of a bunch of young friends enjoying an outdoor adventure in the snow. We shot both lifestyle and product shots, as well as action scenes with local search and rescue. We ended up with 12 different scenarios and over 100 gigs worth of images and video. Magnetic was responsible for location scouting, props, model talent, styling, creative and art direction. All photography and post production was done completely in-house.

Lake Tahoe, CA photo shoot
Winter Lifeproof photography
Winter Lifeproof photography
Winter Lifeproof photography
Cailin Russo model in Tahoe
Winter Lifeproof photography
Winter Lifeproof photography

2013 Lookbook

Lifeproof needed a product catalog for the 2013 Consumer Electronics Show in Las Vegas but we wanted to do something that resonated with the brand, something memorable. Why not bring the product to life in actual lifestyle vignettes that showed off the product in typical environments and delivered on the four proofs. For us, it’s always about telling the story, so we developed a concept for each scene, styled with props, lighting and shot everything with overhead table top photography. Executed completely in house, we pulled the trigger on the Canon 5D Mark II and everyone fell in love with the shots.

A little post production, a simple design layout, and then off to print.

Lifeproof has continued to use the photography throughout their marketing efforts far past the conception of the initial lookbook.

Lifeproof lookbook print design

A Mobile Case Company Needs a Strong Mobile Presence

The rise of mobile commerce demands any major player to step their mobile game up. This holds especially true with a mobile case company. Magnetic concepted and designed a new mobile face to help engage visitors with the brand and ultimately convert more sales.

mobile marketing for Lifeproof

Strategy for the World's Biggest Tradeshow

LifeProof wanted to make a statement at the 2013 Consumer Electronics Show. We started in with the overall booth design, then brought it to life with a social strategy that got attendees to participate in the action using #LifeProofCES. The turn-out and engagement was amazing. So much so that Lifeproof was awarded best of show booth design for the popular iLounge section of CES.

CES tradeshow booth designs
The social aspect of this years booth was the key to driving attendees to the space, and ultimately landed the best of show award. - Jessica Mack, Social Media Director

The booth incorporated product demonstration stations as well as areas to take pictures with models set to a destination backdrop. After taking their picture, visitors could enter a social sweepstakes to win product by posting the image to Twitter or Instagram on location using #LifeProofCES. We developed a custom application that works directly with Canon EOS cameras and iPads to streamline the process and create buzz in near real-time.

Tradeshow Photobooth Application Design

Initial Booth Renderings

1,000's

of tweets using #LifeProofCES during the event

live tweets ces
twitter
twitter
twitter
twitter
twitter

Engaging Strategic Partnerships

LifeProof had the opportunity to pitch Verizon Wireless to carry their product in stores nationwide. The ask - concept and produce a sizzle video for the presentation highlighting the lifestyle brand, products, sales insights, latest press and company achievements. We stepped up to the challenge and created a video that not only helped them secure the partnership, but was also used to land deals with AT&T and T-Mobile. Additionally, we crafted in-store creative concepts to show carriers how the LifeProof products could be merchandised within their current retail environment.

lifeproof strategic partners
Lifeproof Totally Protected Magazine Ad Design
Lifeproof Winterized Magazine Ad Design