How We Do Things

Discover

Client, meet Magnetic Creative. Magnetic Creative, meet Client. Let’s get to know each other. Where you’ve been, but more importantly, where you’re going. We truly enjoy meeting new people, facing unique challenges and finding solutions the “MAG” way. We have a non-traditional way of thinking and from the response we’ve been getting from clients – it’s working. There’s a reason the word Magic starts with MAG.

Deliverables

  • Current Brand Landscape
  • Good Vibes
  • Kick-off Meetings
  • Proposal Development
  • Role Definition
  • Scope Outline
  • Understanding of Objectives

Who you might work with at this stage

Dave Korinek

Founder, Chief Creative Director

Plan

OK, time to roll up the sleeves and get our hands dirty. Every great campaign or project begins with great planning. We’re always out to exceed expectations, see jaws drop and get an occasional standing ovation. It’s time to set goals, understand our initiatives, build budgets and set timelines. We’re used to developing multi-faceted campaigns across a variety of medias, syncing up PR, advertising and interactive for the optimal result… a powerful connective media strategy.

Deliverables

  • Creative Brief
  • Goal Development
  • Identification of requirements
  • Information Architecture
  • Messaging Strategy
  • Project Schedule with Key Milestones
  • Research
  • Task Assignments

Who you might work with at this stage

Kymberli Schiavone

Account Director

Design

So we’ve done our homework, now it’s time to start creating amazing. Great creative is only as good as the strategy behind it and we thrive on designs that make a difference, engage consumers and truly get a reaction. We set our standards high and your success is our success. We’re out to impress, we look at every project as another opportunity to prove ourselves, earn our keep and ultimately turn some heads with award-winning creative.

Deliverables

  • Campaign Design
  • Concepting
  • Creative Development
  • Design and Production
  • Mood Boards
  • Revisions

Who you might work with at this stage

David Carrillo

Sr. Art Director

Develop

It has been said that “the theoreticians do not mind living dangerously” and it’s easy to see why: ideas are fun, soft fluffy things. But at some point, things get sent to be forged in the basement, where ideas become reality and there’s always a pot of hot coffee. This is a world of pixel perfectionists and semantic samurai with bright computer screens in dark rooms, furious keyboards developing masterful code, whiteboards, arguments, and music. Our fanatical designers & developers will not rest until it comes out right- built for the now and built for the future.

Deliverables

  • Audio/Video Engineering
  • Coding
  • Copywriting
  • Page Layout
  • Photography
  • Production

Who you might work with at this stage

Lauren Giangrande

Designer

Deploy

“Houston, we have lift off!” At this moment, we show the world just how awesome you are, with a carefully plotted, finely executed, multi-point attack on an unsuspecting world. OK, maybe that’s a little overzealous, but it comes close: we build the scripts, make the calls, open the boxes, and let out what we’ve built together, to live in the big big world. Sometimes this is the press of a button, other times it’s a party, and a few times it’s broadcast on national television. Whatever the case, let’s get together for some drinks after and talk about the next big thing. Meanwhile, we’ll check real-time stats on our smartphones.

Deliverables

  • Client Review and Approval
  • Design Review
  • Final Delivery/Official Launch
  • Testing and QA
  • Training and Maintenance

Who you might work with at this stage

Nathaniel Clark

Director of Technology

Measure

The world doesn’t just stop when the clock strikes midnight on December 31st, just like your project isn’t finished just because it’s been launched. Sure, the party is great, but there’s still work to be done! Our goal throughout your project is to define success and create measurable results. It’s not enough to build a good looking product, we’ve got to make sure it works…and works the way that you, and your consumers, need it to. Post launch, we track your product against the goals we set for it, define ways to improve, grow and optimize. And then refine. Define, refine, repeat. Forward progress is a beautiful thing!

Deliverables

  • Updated Project Brief and Milestones
  • Goal Benchmarking and Analysis
  • Analytics Reports
  • Facts and Figures

Who you might work with at this stage

Brent Drummond

Director Of Client Services