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Coachella Video
Project
Vizio
Client
2011
Year
The Black Keys, Mumford & Sons and Foster the People… oh yeah and the VIZIO booth that Pumped Up Kicks in 2011.
Coachella 2011. Concept was to embrace the free spirit of the Coachella vibe and combine that with the VIZIO brand and products. Introducing the “Freedom Lounge”. Bringing nature and technology together in a fun atmosphere that engaged consumers in a playful and entertaining way. 3D HDTV and gaming, mobile and tablet displays featuring live footage from the bands and social integration using instagram and #Coachella. Images were dynamically collected within a 5 mile radius and shown on VIZIO TVs within the booth. Huge success connecting to the people and we met plenty of new friends like Cage the Elephant and Foster the People.