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DIRECTV’s Ultimate Displaced Fan Branding

Project

DIRECTV

Client

2009/2010

Year

Are you the Ultimate Displaced Fan?

Campaign directed to those fans who have a die hard allegiance to their team but no longer live in the city that team resides. Logo concept was meant to show the US with a few pins dropped on different locations highlighting the displaced fans.

Services

Concepting

Creative Development

Design

Development

Email Marketing

Identity

Messaging

Naming

Positioning

Social Media