Numb is the New Deep, Done with the Old Me, and Talk is the Same Cheap It’s Been – JM

Since 2005, We’ve been re-inventing John Mayer’s online presence. The latest interation was developed in tandem with the release of his Battle Studies album. Truly embracing JM fans with what they crave, content. Site included custom blog, tour info, news, media gallery, community and store sections all built to connect more socially with his loyal followers. Overall ticket sales, merch sales and album sales continue to rise to multi-platinum status for this grammy award-winning artist.

Objective:

Go beyond the music and bring John’s unique personality to the forefront. Develop a social dialogue and connect more with the fans.

Goals:

We focused on connecting his brand personality to his fans online and at shows.
> Custom blog and blog management system
> Live online broadcast of shows at Madison Square Garden and LA Live with real-time chat stream
> First-ever #hashtag tour schedule integration
> Hashtag tweets incorporated into live tour events
> Custom CMS enabling multiple language translations
> Ongoing brand development: Web, Social, Merch

Results:

Winning the Battle Study and the War. Today, John Mayer is one of most successful artists and influential celebrity personalities on the scene.
> #1 on iTunes for his two most recent albums
> #7 most-followed person on Twitter
> Over 4.25 million “likes” on Facebook
> Voted one of Time magazine’s Top 100 Most Influential People
> Over 56 million pageviews at johnmayer.com
> Mailing list built from scratch boasts over 250,000 subscribers