Take a look at our work
LA Kings Outdoor Concepts
Project
LA Kings
Client
2011
Year
Going non-traditional with Billboards – LA Kings get social.
Pushing the boundaries of traditional media is exactly what we do. We had an opportunity to show some creative ideas for the outdoor campaign for the Kings and we turned standard ‘ol billboards into social media entry points with a campaign that engaged the fans with the customized video content from the players and ultimately was meant to drive people into the rink and increase ticket sales.