“Wherever you go is where you are.” JULIUS THE MONKEY

Objective:

Sell more product and allow consumers to interact with the world of Paul Frank in a fun, personal way.

Goals:

No more monkey business. Let’s create a destination for the world of Paul Frank characters & products.
> Develop a full product catalog and integrate seamlessly with third-party online stores
> Build Find-a-Store and Find-a-Retailer features
> Launch of Planned Pines, a standalone and fully-animated experience showcasing the unique environments of various characters
> Peek inside the house of Julius the monkey
> Interactive games
> Develop a Julius character customizer

Results:

Fans went bananas. The digital brand has elevated to attract more people for longer durations of time on site and through social media, with a more effective platform to engage product licensing opportunities.
> Over 22 million pageviews at paulfrank.com
> An additional 2.25 million pageviews generated by Planned Pines
> Planned Pines ranks higher than paulfrank.com in time-on-site and repeat visitors
> Planned Pines received awards for FWA Site of the Day, Communication Arts Site of the Day, Pixel Award Winner for 2010 in Animation, Dope Award
> Over 75,000 custom Julius character submissions
> The 3 interactive games within Planned Pines have been played a total of over 268,000 times