Take a look at our work
Karl Strauss Packaging
Project
Sabemos
Client
2010
Year
A Rich Handcrafted Legacy.
Established in the Southern California region, Karl Strauss Brewing Company has made a name for itself. With it’s brewery and restaurants, locals from downtown San Diego to Carlsbad flock to enjoy a Shrimp Po Boy and a Belgian Trippal. Outside of So Cal, Karl Strauss is relatively unknown. Our Challenge was to re-brand the packaging design for the Karl Strauss to reflect the 70 years of brewing experience. First few bottles we approached were the Brown Ale and Hefeweisen bottles, now representing the tradition and rich handcrafted heritage of Karl Strauss.