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Beyonce’ Packaging
Project
Vizio
Client
2009/2010
Year
Foxy Cleopatra meets VIZIO.
In 2009, rising consumer electronics brand felt they needed some star power to match their own rockstar status in the market. VIZIO inked a deal with Beyonce’ as their spokesperson and we began integrating her into the brand. As we began development of packaging our focus was to merge Beyonce’s brand with VIZIO and finding the common ground. Not just slapping a celeb on the box because of her recognition. Our concept was to match Beyonce’, the ultimate performer, with VIZIO the ultimate in performance HDTVs. Bright lights, vivid colors of the concert all captured in crisp high definition images bringing consumers the same epic experience at home.