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VIZIO EFFA Freedom Fighter Packaging
Project
Vizio
Client
2010/2011
Year
Let Entertainment Freedom Ring.
EFFA Packaging Campaign, otherwise known as Entertainment Freedom for All. Working with ICM Talent and VIZIO – Freedom Fighters were selected to be part of a series of packaging that individually represented all the aspects of entertainment. Each had a portrait on the back of the celebrity, their story and what entertainment freedom means to them. On the front, we portrayed them in their element – on stage, film, sports or industry – each message focused on the aspects of what people want… Personalization, Connectivity, Movies, Music and more. Ultimately we began a movement through packaging, stand up for your rights, unleash your devices, set your entertainment free. This is Entertainment Freedom for All.