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NFL Packaging Concepts for VIZIO
Project
Vizio
Client
2011
Year
Are You Ready for Some Football?
Before the 2009 NFL Season, VIZIO was entertaining the idea of sponsoring the NFL Season. These co-branded packaging concepts were developed for VIZIO HDTV packaging merging NFL players and branding with high definition sports action. The sports fan is 80% of VIZIO’s market share and MAG felt this was a strong position for the growing brand to drive brand awareness by leveraging the NFL brand. Additionally, we had another idea to drive sales of these products by making limited edition models that had autographed jersey cards included in the box. After the coin flip, VIZIO opted out of the bid for NFL sponsorship but at least we have this really cool packaging concept.