The “V” mark was developed to become the new symbol or freedom badge for your entertainment.
In the immortal words of Gladiator, “Are you not entertained?” The V Mark started infusing it’s way throughout the VIZIO Brand in 2011. Every brand evolves over time and VIZIO wanted to create a new image that the V Mark provides – Powerful, Rebellious, Youthful and Futuristic. The new brand element provides VIZIO with a distinguishable new mark that sets them apart from their competitors.