O4 / November 2O22

5 Recommended Online Courses in Digital Marketing

5 Recommended Online Courses in Digital Marketing

5 Recommended Online Courses in Digital Marketing

When searching for the best online courses in digital marketing, there are a few aspects to consider. It doesn't matter what you're selling; digital marketing is a powerful tool for creating awareness about your product and service, and for getting this information to reach as many people among your target audience as possible.

Social media has revolutionized marketing across all platforms, from Facebook and Instagram to LinkedIn, TikTok, and Twitter. These days, having a strong online presence is a non-negotiable. The world has evolved to a place where we as consumers are glued to our screens in an endless scroll. It is crucial to tap into this and, from a marketing perspective, use technology to our advantage.

Fact: every business requires a prominent online presence, and digital marketing skills are essential for it to flourish. It's not as simple as simply punching the numbers and words into your keyboard. A far more effective way to obtain these skills is to identify all the best online courses in digital marketing available and choose the one most suitable for your business.

What Am I Looking For?

This guide will give you an overview of five of the best online courses in digital marketing available at present. When making your choice, some aspects, to consider are the time it will take you to complete the course and whether the timeframe is flexible. Your budget is another important factor, as well as whether the course offers certification on completion. Make sure the digital marketing course you select covers what you need for your business to thrive. Other points to consider are the expertize and credentials of the instructors, the quality of the exercises and projects, the sense of community, and whether the course offers a real-world, 21st-century application.

What Are the Benefits?

No matter how incredible your products and services are, your business will have difficulty prospering if you don't practice the best marketing strategies. Given the considerable influx of visionary material tied to brands and their commodities, it's challenging to think out of the box, be direct with your target market, expand your clientele, and boost your sales. Why not get ahead of your competitors by learning a few extra tricks of the trade? As Mark Twain said, “The secret of getting ahead is getting started.”

When applying your newly acquired digital marketing skills to your business, you'll notice broader geographic reach, quantifiable results, a better connection with clients, improved brand loyalty, as well as greater cost efficiency.

The question remains, “How do I choose the best online digital marketing course for me and my business?” Wonder no more. We’ve done the research for you and compiled a list of five distinguished platforms offering comprehensive, high-quality digital marketing courses for your consideration.

Mag's Selection Of the 5 Best Online Courses in Digital Marketing

1. Hubspot Academy

HubSpot is a leading digital marketing specialist company, offering comprehensive CRM, SEO, content marketing, social media and online sales courses.HubSpot Academy offers personalized training in 5 languages, an excellent option for non-English speakers seeking reputable online digital marketing courses. These courses include access to a complete educational library and free software tools.

Time to Complete: Courses run from 1.5 to 7 hours
Price: Free
Certificate: Yes
Flexible Schedule: Yes
Ideal for: Non-English and English-speaking learners, beginner learners

With HubSpot Academy, you’ll be investing in your career by keeping up to date with the latest digital marketing, sales, and customer support trends. It’s designed to help you build your business strategy on inbound methodology to generate leads, keep clients happy, and create more business opportunities.

2. Coursera Digital Marketing Specialization

Coursera's Digital Marketing Specialization comprises 6 courses that explore the emergent digital marketing industry. These courses look into several aspects of the new digital marketing environment, including social media marketing, digital marketing analytics, 3D Printing, and search engine optimization (SEO).

Time to Complete: 8 months
Price: Free seven-day trial, followed by a monthly cost of $79
Certificate: Yes
Flexible Schedule: Yes
Ideal for: Beginners, intermediate, or experienced users

Through this Coursera course, you’ll gain an understanding of the motivation behind data collection and analysis methods employed by marketing professionals. Your understanding of the frameworks and approaches to measuring consumers’ digital actions will grow. Additionally, this course will teach you how to evaluate and choose appropriate web analytics techniques and tools.

3. Udemy Digital Marketing 12-in-1

Udemy's Digital Marketing course bundles 12 beginner-friendly courses on various facets of digital marketing. It is an affordable certification where you can learn the ins and outs of YouTube marketing, Google ads, email marketing, and other marketing platforms from various knowledgeable instructors.

Time to Complete: 1 month or more, depending on your pace
Price: $149
Certificate: Yes
Flexible Schedule: Yes
Ideal for: Beginners

With more than 20 hours of quizzes, training, and practical exercises, this is one of the most comprehensive digital marketing courses available online. It's a highly interactive course with projects, checklists, and actionable lectures in every section. This course will guide you to build an online presence from scratch across all the major online marketing channels.

4. LinkedIn Learning with Lynda

LinkedIn Learning is LinkedIn's platform for aspiring digital marketers, with an incredible 1,087 courses and 21,687 other video tutorials on offer. LinkedIn Learning has the edge over competitors (particularly if you're looking for specific training in graphic design or using Adobe products) because the platform offers training for the more-visual types of digital content marketing.

Time to Complete: 30-90 minutes per course
Price: $29.99 per month, or $19.99 per month if billed annually
Certificate: Yes
Flexible Schedule: Yes
Ideal for: Beginners to professionals

Offering analytical and tactical skills, your business will have the power to grow and you’ll be able to develop new opportunities with prospective clients and marketing specialists. From SEO and analytics to marketing plans and content strategy, LinkedIn Learning will guide you through the best principles and practices of digital marketing.

5. Acadium's Digital Marketing Courses

These free courses teach marketing basics, allowing participants to build an impressive portfolio with real-world tasks that show off their skills and knowledge. Students who complete the course receive an accredited certificate. Acadium Courses + Tasks is the perfect choice for those wanting to brush up on marketing concepts and complete quick tasks to build their portfolio. It's free to enroll in a course and to start receiving reviews from mentors.

Time to Complete: 1-5 hours, depending on your pace of work
Price: Free
Certificate: Yes
Flexible Schedule: Yes
Ideal for: Beginners to experienced participants looking to build their portfolio by doing tasks (aside from course learning).

Be the Master of the Digital Universe

All these courses cover SEO, social media management, email marketing, and much, much more. All course curriculums are created by industry experts with the current job market in mind. With all the practical exercises and projects offered by these digital platforms, you’ll be able to build an impressive online digital marketing portfolio with which to enhance your future work prospects and grow your opportunities.

Only positive things can come from pursuing an online course in digital marketing. Watch your skills develop and your business grow as you learn more about the online marketplace and how it operates.

These five platforms are just the beginning of the expansion of your knowledge in digital marketing and, by extension, your career. If you’re interested in maximizing the potential of your business, you might also want to take a look at these Five Top Tips from one of our Magnetic Creative Account Managers.

Get digital-marketing savvy and become the show-stopping element that interrupts the massess’ thoughtless scrolling. Make your target audience sit up and take notice to see who you are and what have to offer.