22 / July 2O21

Design Agency Turned Top Global Branding Agency

Design Agency Turned Top Global Branding Agency

Founded as a Boutique Design Agency in 2006

While our agency has matured over the years, we were founded as a boutique design agency in 2006 in California. Our roots in the music industry supporting artists like John Mayer, Tim McGraw, and Beyonce lead the way for high end graphic productions for tour artwork and designs, merchandise, and album artwork.

Outside the music industry, MAGNETIC supported a variety of national and global brands such as VIZIO, DirecTV, LifeProof and Thermo Fischer by designing campaign artwork, packaging designs, event collateral and point of purchase displays. The high polish graphic design from our team could be seen in major retail outlets like Costco and Target as well as in the medical industry and throughout most major arenas.

Expanding Services to Digital and Web Design

The commercial explosion of the world wide web and ecommerce quickly led to an expansion of services within MAGNETIC. Existing and nearly all future client requests would include some digital touchpoint. Our design services continued to cover web design, digital media design, interactive and experiential design.

By 2008 our team was Agency of Record for multiple multinational brands and growing rapidly. Our design services continued to evolve to include web development and interactive development. Our digital design services also evolved to include digital media and digital marketing which meant our designs were now responsible for ROI.

Where our original design services were meant to turn heads and create visual interest while communicating product and service details, our digital artwork was immediately tied to actionable digital metrics.

Complementing our Design Agency with Brand Strategy as a Core Service Offering

Being held responsible for key business metrics as part of a digital shift in our agency services, we quickly realized that the service requests coming into our agency weren't always built on a solid foundation. The results of our design, development, and marketing services were only as good as the brand strategy which requested them.

Recognizing this as a repetitive issue, we pivoted quickly to add brand strategy to our agency offering. When our team became involved and influential in the brand strategy before producing design and marketing services, the return for our clients outperformed anything we'd done in the past.

“ We are honored for our agency to be acknowledged for our branding and design skills. This is especially notable since we operate in such a competitive global market. ”

David Oldfield

Partner, Creative + Brand Strategy

Design and Brand Services Recognized Locally and Globally

We've continued to evolve our offering over the years since our early start as a design agency. Fast forward to today and our agency is comprised of multiple offices spanning multiple continents.

MAGNETIC has been recognized by local and global agency reviews, industry award outlets, and publications. While our teams thrive most on driving results for our broad portfolio of clients, these accolades stand to qualify our efforts through peer and community insights and continually keep us stoked.

Recently, Magnetic Creative has been recognized as a Top 30 Branding Agency in California, 2021 by DesignRush.

DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.

Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

“We are honored for our agency to be acknowledged for our branding and design skills. This is especially notable since we operate in such a competitive global market.” said David Oldfield, Partner / Creative + Brand Strategy

At Magnetic Creative, we pride ourselves in working with a variety of brands both big and small, from consumer goods, food and beverage to outdoors / lifestyle brands, B2B, Tech and more. Unlike most shops in our industry, we think holistically and consider everything – from story and product, to service and culture – as an opportunity for your brand to stand out in this noisy market. We believe the audiences of today deserves bolder thinking and thought leading brands deserve true creative partners that explore new territory and are relentless in sharing your brands story. All while generating new customer acquisition, customer retention / loyalty and revenue growth.